The Role of Accurate Subtitling Videos in Enhancing Viewer Engagement
We are living in an increasingly technological age, with vast amounts of digital content being consumed on a daily basis across diverse platforms and multiple languages. With audiences across the globe eager to explore viewing opportunities and watch content from countries other than their own, the need for accurate subtitling services has never been more paramount.
How Important Are Subtitles?
Subtitles have an increasingly important role to play in the consumption of media around the world. Not only are subtitles essential for those who are hearing impaired to enable them to access auditory content, but they are also vital to enable non-native speakers who have little or no understanding of the content’s original language to consume the content seamlessly and with complete comprehension.
How Do Subtitles Impact Your Viewing Experience?
The quality of subtitling has a direct impact on how subtitles impact your viewing experience. High-quality subtitles where the creator provides more context and clarifies the dialogue ensure that all viewers, whether speakers of the native language or not, can fully understand and become immersed in the narrative. Therefore, subtitling all types of video content, but especially documentaries and movies, is a crucial component in making media more accessible to all audiences worldwide.
Do Subtitles Increase Engagement?
Studies over recent years by Verizon Media and Publicis Media have proven that content with subtitles boasts a higher rate of audience engagement when compared with non-subtitled video content. Primarily, this is down to how inclusive subtitles are, catering to a wide variety of audience needs and individual preferences. From people who are deaf or hard of hearing to those who need subtitles in their home language to make sense of the on-screen action, 83% of people in recent research say that they prefer to watch with their sound turned off. Therefore, subtitles are even more important in encouraging viewers to remain engaged through the content’s entire duration by providing information that is accessible and clear in order to reduce the chance of the viewer becoming disengaged or distracted.
Subtitling Strategies in Marketing Campaigns
Subtitling videos as part of a modern marketing campaign strategy is also becoming increasingly crucial. It has been demonstrated in recent years that more people prefer to consume video content over the written word, and therefore spearheading marketing campaigns through visual media is more commonplace than ever before. Yet marketers must be able to effectively reach and communicate with their target audience, and simply producing video content alone is not sufficient. That content must be subtitled professionally to convey the brand message and maintain the brand’s unique voice across a diverse range of platforms.
From promotional videos to advertising campaigns and social media content, ensuring that accurate subtitles have been added is the best way to effectively communicate the promotional message to the target audience all over the world.
When it comes to producing high-quality, accurate and professional video subtitles, Elite Asia is leading the way. As a leading language agency, Elite Asia provides an outstanding subtitling service to meet the needs of businesses and content creators of all kinds.
