The latest statistics from 2022 show that the average person spends around 2.5 hours per day using social media, and 60% of people around the world are active on at least one platform.

With this in mind, it isn’t too difficult to see how social media developers view this as a major opportunity to attract the next generation, particularly when we bear in mind that Generation Z is acquiring impressive spending power. It’s no wonder, then, that social commerce is rapidly becoming the way to win popularity with a new generation.