{"id":25963,"date":"2024-03-19T02:49:00","date_gmt":"2024-03-19T02:49:00","guid":{"rendered":"https:\/\/www.eliteasia.co\/sustainable-marketing-insight-for-effective-esg-communication-on-your-website\/"},"modified":"2024-11-14T07:23:05","modified_gmt":"2024-11-14T07:23:05","slug":"%e5%8f%af%e6%8c%81%e7%bb%ad%e8%90%a5%e9%94%80-%e5%a6%82%e4%bd%95%e5%9c%a8%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99%e4%b8%8a%e8%bf%9b%e8%a1%8c%e6%9c%89%e6%95%88%e7%9a%84-esg-%e6%b2%9f%e9%80%9a","status":"publish","type":"post","link":"https:\/\/www.eliteasia.co\/zh-hans\/%e5%8f%af%e6%8c%81%e7%bb%ad%e8%90%a5%e9%94%80-%e5%a6%82%e4%bd%95%e5%9c%a8%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99%e4%b8%8a%e8%bf%9b%e8%a1%8c%e6%9c%89%e6%95%88%e7%9a%84-esg-%e6%b2%9f%e9%80%9a\/","title":{"rendered":"\u53ef\u6301\u7eed\u8425\u9500\uff1a\u5982\u4f55\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8fdb\u884c\u6709\u6548\u7684 ESG \u6c9f\u901a"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.eliteasia.co\/wp-content\/uploads\/2024\/03\/close-up-hand-holding-mouse-with-open-laptop-fake-grass-backdrop-1024x683.jpg\" alt=\"Sustainable Marketing: Insight for ESG Communication on Your Website\" class=\"wp-image-24083\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.eliteasia.co\/wp-content\/uploads\/2024\/03\/close-up-hand-holding-mouse-with-open-laptop-fake-grass-backdrop-1024x683.jpg 1024w, https:\/\/www.eliteasia.co\/wp-content\/uploads\/2024\/03\/close-up-hand-holding-mouse-with-open-laptop-fake-grass-backdrop-400x267.jpg 400w, https:\/\/www.eliteasia.co\/wp-content\/uploads\/2024\/03\/close-up-hand-holding-mouse-with-open-laptop-fake-grass-backdrop-768x512.jpg 768w, https:\/\/www.eliteasia.co\/wp-content\/uploads\/2024\/03\/close-up-hand-holding-mouse-with-open-laptop-fake-grass-backdrop.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u53ef\u6301\u7eed\u8425\u9500-\u5982\u4f55\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8fdb\u884c\u6709\u6548\u7684-esg-\u6c9f\u901a\">\u53ef\u6301\u7eed\u8425\u9500\uff1a\u5982\u4f55\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8fdb\u884c\u6709\u6548\u7684 ESG \u6c9f\u901a<\/h2>\n\n\n\n<p>\u5982\u4eca\uff0c\u5f53\u5229\u76ca\u76f8\u5173\u8005\u51b3\u5b9a\u4e0e\u54ea\u5bb6\u4f01\u4e1a\u5408\u4f5c\u65f6\uff0c\u53ef\u6301\u7eed\u6027\u662f\u9996\u8981\u8003\u8651\u7684\u56e0\u7d20\uff1b\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u7ec4\u7ec7\u901a\u8fc7\u7ec4\u7ec7\u7f51\u7ad9\u4e0a\u7684\u53ef\u6301\u7eed\u8425\u9500\u6709\u6548\u5730\u4f20\u8fbe\u60a8\u4e3a\u5b9e\u73b0 ESG \u76ee\u6807\u6240\u91c7\u53d6\u7684\u63aa\u65bd\u5982\u6b64\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5229\u76ca\u76f8\u5173\u8005\u4f7f\u7528 ESG \u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u5e0c\u671b\u4e0e\u516c\u53f8\u5408\u4f5c\u6216\u5bf9\u5176\u8fdb\u884c\u6295\u8d44\u3002\u56e0\u6b64\uff0c\u786e\u4fdd\u60a8\u7684\u5546\u4e1a\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u6e05\u6670\u53ef\u89c1\u4e14\u53ef\u8bbf\u95ee\u81f3\u5173\u91cd\u8981\u3002\u901a\u5e38\uff0c\u5229\u76ca\u76f8\u5173\u8005\u4f1a\u5728\u67e5\u770b\u60a8\u7684\u62a5\u544a\u4e4b\u524d\u5f00\u59cb\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u641c\u7d22 ESG \u6570\u636e\uff0c\u56e0\u6b64\uff0c\u900f\u660e\u5ea6\u4e0d\u4ec5\u662f\u5438\u5f15\u5408\u9002\u7684\u5229\u76ca\u76f8\u5173\u8005\u52a0\u5165\u60a8\u516c\u53f8\u7684\u5173\u952e\uff0c\u800c\u4e14\u6e05\u6670\u5730\u5c55\u793a\u60a8\u7684\u6210\u5c31\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5728\u7ebf\u6e20\u9053\u4e0a\u7a81\u51fa\u663e\u793a\u60a8\u7684 GRESB \u5206\u6570\u548c GRI \u6307\u6570\u7b49\u5956\u9879\uff0c\u60a8\u5c06\u80fd\u591f\u7acb\u5373\u5411\u6f5c\u5728\u5229\u76ca\u76f8\u5173\u8005\u8868\u660e\u60a8\u662f\u4e00\u5bb6\u503c\u5f97\u5408\u4f5c\u7684\u4fe1\u8a89\u826f\u597d\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4e3a\u5229\u76ca\u76f8\u5173\u8005\u521b\u5efa\u5b9a\u5236\u4fe1\u606f\"><strong>\u4e3a\u5229\u76ca\u76f8\u5173\u8005\u521b\u5efa\u5b9a\u5236\u4fe1\u606f<\/strong><\/h2>\n\n\n\n<p>\u6f5c\u5728\u7684\u5229\u76ca\u76f8\u5173\u8005\u9700\u8981\u4e00\u773c\u5c31\u770b\u51fa\u8d35\u516c\u53f8\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u4e0e\u4ed6\u4eec\u81ea\u5df1\u7684\u76ee\u6807\u662f\u5426\u4e00\u81f4\u3002\u56e0\u6b64\uff0c\u8bf7\u786e\u4fdd\u60a8\u63d0\u4f9b\u6839\u636e\u4ed6\u4eec\u60f3\u8981\u4e86\u89e3\u7684\u5185\u5bb9\u91cf\u8eab\u5b9a\u5236\u7684\u53ef\u89c1\u4fe1\u606f\u3002\u6e05\u6670\u5730\u6982\u8ff0\u60a8\u672a\u6765\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u548c\u6311\u6218\uff0c\u4ee5\u53ca\u60a8\u4e3a\u6539\u5584\u5f53\u524d\u72b6\u51b5\u548c\u6301\u7eed\u8bc4\u4f30\u8fc7\u7a0b\u6240\u505a\u7684\u52aa\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8ba9\u60a8\u7684\u6570\u636e\u900f\u660e\u5316\"><strong>\u8ba9\u60a8\u7684\u6570\u636e\u900f\u660e\u5316<\/strong><\/h2>\n\n\n\n<p>\u60a8\u5c55\u793a\u7684 ESG \u6570\u636e\u5fc5\u987b\u662f\u6700\u65b0\u7684\u4e14\u900f\u660e\u7684\u3002\u4e3a\u6b64\uff0c\u4f7f\u7528\u6e05\u6670\u7684\u62a5\u544a\u6846\u67b6\u81f3\u5173\u91cd\u8981\uff0c\u4ee5\u4fbf\u8f7b\u677e\u8fdb\u884c\u57fa\u51c6\u6d4b\u8bd5\u5e76\u8bc1\u660e\u60a8\u7684\u54c1\u724c\u7684\u53ef\u4fe1\u5ea6\u3002\u4f7f\u7528\u77e5\u540d\u4e14\u516c\u8ba4\u7684\u62a5\u544a\u6846\u67b6\u5c06\u5bf9\u60a8\u7684\u516c\u53f8\u6709\u76ca\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5c55\u793a\u5b83\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u4ee5\u53ef\u6301\u7eed\u8425\u9500\u65b0\u95fb\u7a3f\u7684\u5f62\u5f0f\u53d1\u5e03\u5b83\u3002<\/p>\n\n\n\n<p>\u4e00\u4e9b\u6700\u8457\u540d\u548c\u6700\u53d7\u8ba4\u53ef\u7684\u62a5\u544a\u6846\u67b6\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GRI <br>\u8fd9\u4e2a\u62a5\u544a\u6846\u67b6\u5728\u4e16\u754c\u8303\u56f4\u5185\u5e7f\u4e3a\u4eba\u77e5\uff0c\u5b83\u63d0\u4f9b\u4e86\u6df1\u5165\u7684\u6307\u5bfc\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u5411\u5229\u76ca\u76f8\u5173\u8005\u62a5\u544a\u5176\u5728\u53ef\u6301\u7eed\u6027\u65b9\u9762\u7684\u8868\u73b0\u3002GRI\u6807\u51c6\u6db5\u76d6\u4e86\u5e7f\u6cdb\u7684ESG\u9886\u57df\uff0c\u4e14\u6846\u67b6\u9ad8\u5ea6\u7ed3\u6784\u5316\uff0c\u53ef\u4ee5\u8f7b\u677e\u62a5\u544a\u6240\u6709\u73af\u5883\u3001\u793e\u4f1a\u548c\u6cbb\u7406\u6570\u636e\u3002<\/li>\n\n\n\n<li>SASB <br>\u53ef\u6301\u7eed\u53d1\u5c55\u4f1a\u8ba1\u51c6\u5219\u59d4\u5458\u4f1a (SASB) \u5c06\u91cd\u70b9\u5b8c\u5168\u653e\u5728 ESG \u884c\u4e1a\u7279\u5b9a\u62a5\u544a\u4e0a\uff0c\u5176\u6807\u51c6\u4f7f\u4f01\u4e1a\u80fd\u591f\u8bc6\u522b\u4e0e\u5176\u81ea\u8eab\u884c\u4e1a\u76f8\u5173\u7684 ESG \u95ee\u9898\u5e76\u5bf9\u5176\u8fdb\u884c\u62a5\u544a\u3002\u6295\u8d44\u8005\u4f7f\u7528\u8fd9\u4e9b\u6807\u51c6\u6765\u8bc4\u4f30\u4e1a\u7ee9\u548c\u98ce\u9669\u3002<\/li>\n\n\n\n<li>TCFD <br>\u6c14\u5019\u76f8\u5173\u8d22\u52a1\u62ab\u9732\u5de5\u4f5c\u7ec4\u6216 TCFD \u6846\u67b6\u4e13\u6ce8\u4e8e\u4e0e\u6c14\u5019\u76f8\u5173\u7684\u8d22\u52a1\u62ab\u9732\uff0c\u5e76\u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u6307\u5bfc\uff0c\u6307\u5bfc\u4ed6\u4eec\u5728\u8d22\u52a1\u62a5\u544a\u4e2d\u5982\u4f55\u6700\u597d\u5730\u62ab\u9732\u8be5\u9886\u57df\u7684\u673a\u9047\u548c\u98ce\u9669\u3002<\/li>\n\n\n\n<li>\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807 (SDG) <br>\u5c3d\u7ba1\u8054\u5408\u56fd\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807 (SDG) \u672c\u8eab\u5e76\u4e0d\u662f\u4e00\u4e2a\u62a5\u544a\u6846\u67b6\uff0c\u4f46\u5b83\u4eec\u662f\u7ec4\u7ec7\u5728\u62a5\u544a\u5176 ESG \u4e3e\u63aa\u65f6\u53c2\u8003\u7684\u5168\u7403\u76ee\u6807\uff0c\u4ee5\u8868\u660e\u5b83\u4eec\u7b26\u5408\u66f4\u5e7f\u6cdb\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u3002<\/li>\n\n\n\n<li>GRESB<br>\u5168\u7403\u623f\u5730\u4ea7\u53ef\u6301\u7eed\u6027\u57fa\u51c6\u6216 GRESB \u7ec4\u7ec7\u5411\u91d1\u878d\u5e02\u573a\u63d0\u4f9b\u900f\u660e\u4e14\u53ef\u64cd\u4f5c\u7684 ESG \u6570\u636e\uff0c\u6536\u96c6\u3001\u9a8c\u8bc1\u3001\u8bc4\u5206\u548c\u72ec\u7acb\u57fa\u51c6\u6d4b\u8bd5\u8fd9\u4e9b\u6570\u636e\uff0c\u4ee5\u4fbf\u7ba1\u7406\u4eba\u5458\u548c\u6295\u8d44\u8005\u90fd\u80fd\u591f\u8bc4\u4f30 ESG \u7ee9\u6548\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u63d0\u4f9b\u516c\u53f8 GRI \u62a5\u544a\u6458\u8981\u662f\u51f8\u663e\u60a8\u7684\u54c1\u724c\u4e3a\u6ee1\u8db3 GRI \u6807\u51c6\u6240\u505a\u7684 ESG\u52aa\u529b\u7684\u6700\u4f73\u65b9\u5f0f\u4e4b\u4e00\u3002\u901a\u8fc7\u5305\u542b\u4efb\u4f55\u89c6\u89c9\u6548\u679c\u548c\u4fe1\u606f\u56fe\u8868\u4ee5\u53ca\u5173\u952e\u6307\u6807\uff0c\u60a8\u53ef\u4ee5\u5b9e\u73b0\u6700\u5927\u7684\u5f71\u54cd\u529b\u5e76\u4f7f\u6f5c\u5728\u5229\u76ca\u76f8\u5173\u8005\u80fd\u591f\u7acb\u5373\u8bc6\u522b\u60a8\u5bf9 ESG \u76ee\u6807\u7684\u627f\u8bfa\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5c55\u793a\u60a8\u53d6\u5f97\u7684\u4efb\u4f55 ESG \u6210\u5c31\u6216\u5956\u52b1\uff0c\u5e76\u63d0\u4f9b\u60a8\u516c\u53f8\u7684\u5b8c\u6574<a href=\"https:\/\/www.eliteasia.co\/esg-main-solution\/esg-reporting\/\"><strong>ESG \u62a5\u544a<\/strong><\/a>\u548c\u653f\u7b56\u5411\u6f5c\u5728\u7684\u5229\u76ca\u76f8\u5173\u8005\u8868\u660e\u60a8\u7684\u54c1\u724c\u6ca1\u6709\u4ec0\u4e48\u53ef\u9690\u7792\u7684\uff0c\u5e76\u4e14\u6e34\u671b\u5bf9\u5176\u52aa\u529b\u4fdd\u6301\u900f\u660e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6848\u4f8b\u7814\u7a76\u548c\u6210\u529f\u6848\u4f8b\u6982\u8ff0\"><strong>\u6848\u4f8b\u7814\u7a76\u548c\u6210\u529f\u6848\u4f8b\u6982\u8ff0<\/strong><\/h2>\n\n\n\n<p>\u4e00\u79cd\u9ad8\u6548\u7684\u53ef\u6301\u7eed\u8425\u9500\u5f62\u5f0f\u662f\u5c55\u793a\u60a8\u7684\u54c1\u724c\u5df2\u7ecf\u6216\u6b63\u5728\u5b9e\u65bd\u7684\u4e00\u4e9b ESG \u4e3e\u63aa\u7684\u79ef\u6781\u6848\u4f8b\u7814\u7a76\u548c\u6210\u529f\u6848\u4f8b\u3002\u884c\u52a8\u80dc\u4e8e\u8a00\u8bed\uff0c\u901a\u8fc7\u53d1\u5e03\u8fd9\u4e9b\u6545\u4e8b\uff0c\u60a8\u6e05\u695a\u5730\u8bc1\u660e\u4e86\u60a8\u771f\u6b63\u81f4\u529b\u4e8e\u5728\u7ec4\u7ec7\u5185\u90e8\u63a8\u52a8\u79ef\u6781\u53d8\u9769\uff0c\u4ee5\u5b9e\u73b0\u66f4\u52a0\u53ef\u6301\u7eed\u7684\u76ee\u6807\u3002<br>\u5728\u8bd1\u529b\u4e9a\u6d32\uff0c\u6211\u4eec\u662f<a href=\"https:\/\/www.eliteasia.co\/esg-main-solution\/esg-reporting\/\"><strong>ESG 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