TRAVELLING & DESTINATION MARKETING
Boost Your Destination and Travel Business Exposure When You Go Multilingual
Tourism is one of the most competitive markets in the world, which grows more and more each year. In 2016 there was a total of 1.2 billion international tourists, which is a growth of 46 million from 2015. However, with such fierce competition, it’s often hard for countries to stand out and grow their tourism.
Which is why many travel marketers are now considering multilingual marketing in order to communicate more effectively with potential tourists from around the globe.
Why Your Travel & Destination Marketing Needs to be Multilingual
Out of the top 10 biggest spenders on international tourism in 2016, 60% of them do not have English as their native language. Capture the attention and generate revenue from these untapped outbound visitor pools with user-friendly, comprehensible marketing communications.
As consumers get more technologically savvy, their expectations also get higher. Transcend these expectations by ensuring that your website, digital marketing, and content are in the language of your targeted visitor markets.
Get crawled by search engines and be found in high-growth markets, like China, South Korea, and Vietnam, where homegrown search engines work in native languages.
Marketing your attraction or travel business in multiple languages gives your brand an international outlook and shows that you think and operate globally. Show that you value your customers with marketing communications that are understandable, crystal clear, and appealing.
In the tourism industry, making visitors feel welcome and safe is an irrefutable must-do. Marketing communications, brochures, itineraries, and tours in the language of the potential visitor add to the trust factor, the satisfaction indicator, and the effective marketing of your destination or travel business.
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For any enquiries or quotations pertaining to our Travel and Destination Marketing Solutions, get in touch with our tourism solutions department who can provide you with a quote. Simply Contact Us or Request A Quote directly.
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