How do big companies grow their business through localisation? Netflix is a shining example to learn from. In 2016, Netflix rolled its services out simultaneously to 130 different countries. By 2018, it had a record number of subscribers at 117.6 million, with only 55 million from the US. Since then, it is offered in 190 different countries and now supports 24 different languages. It is beneficial from having such an incredible growth on an international scale, but it also means that it is a challenge to handle.
The challenge is to make sure its original content, such as the global smash Stranger Things, can travel well in different countries. Netflix had to ensure that the series could translate for different markets around the world.