According to Forrester Research, around 50% of all online sales in Europe occurs via mobile devices. It is in no doubt that mobile commerce or m-commerce requires attention, and your opportunity to tap into global markets lies in exploiting this specific trend.
Now, e-commerce may be the larger dimension within which transactions take place. But m-commerce forms a significant part of it. No matter where you go, brands are reaching out for your attention via the mobile screen. For example, Walmart advertises its app-based home delivery services inside its own stores. The retail giant is actively encouraging its individual customers to avoid the hassle of coming down all the way to the store to make a purchase.
Such m-commerce platforms gain popularity among customers and this solution will drive close to 70% of all e-commerce sales soon according to a Salesforce study. The study also agreed with the predictions made by the earlier Forrester Research study.
To put it simply, you need to be ready for the m-commerce shift and start by implementing these basic strategies.
Localise
As m-commerce grows, so will global commerce. To start tapping into audiences beyond your own region, there is no running away from localisation. However, you need to know how to localise before you jump into new markets.
Make an effort to understand the markets you are targeting and study the behaviour of customers within those markets. For example, a study by Forrester Research found that customers in each European country had their own specific m-commerce shopping lists. It seems the Spanish prefer to use their mobile devices for purchasing children’s items while the Polish use their mobile devices for buying food and beverages. Elite Asia provides streamline end-to-end website localisation services, ensuring that your e-commerce platform is aligned with local cultures and conventions.
Automate Customer Support
AI or Artificial Intelligence is growing to play a more significant role in retail for the simple reasons that it offers a string of benefits. Studies predict that around 85% of all customer interactions will be managed by AI-based tools. Leverage AI to your advantage and boost your business.
AI-based solutions and tools like Chatbots dramatically reduce the time taken to answer queries and human errors. They are designed to learn, making it possible for the customers to find the exact answers to their questions.
Conclusion
One can hardly disagree that sales in the future will rely on mobile technology. The only way to stay relevant in the competition is to adapt. Leveraging advanced technologies such as AI and strategies such as localisation is the way to strive for growth amidst stiff competition.
