If your website can only be viewed in English, you are closing yourself off from a vast market which could have huge potential. For every person, their mother tongue will always be the language they are best at and easiest for them to understand. However, if your website is only available in English, customers might decide to move on to another company’s website which offers them product descriptions in their own language. The more languages your website offers, the wider the market you can target, and the more people who have access to your company and products. Only companies which open themselves to international trade will flourish. Translating your website into a variety of languages would allow you to expand your business drastically.