Social media has a vital part to play in the marketing of brands today. Any company that wishes to achieve success must harness the power of social media platforms in order to engage with audiences and expand their reach. One of the most important elements of engaging with viewers on social media is to build a strong brand narrative. This, in turn, fosters positive connections between audiences and companies and helps to build a loyal following of brand ambassadors. However, when companies expand overseas, it becomes more challenging to build an effective brand narrative. This is where storytelling in multiple languages becomes crucial.
Connecting with Diverse Audiences Through Stories in Many Languages
Storytelling has been proven to be a highly effective way to reach an audience. Touching people both emotionally and mentally, and creating a strong brand narrative through telling stories enables companies to engage with prospective customers and forge a connection with them that, in turn, leads to increased sales. However, when expanding into an overseas market, companies must consider how they are going to connect with an audience that speaks different languages.
The good news is that storytelling remains an effective solution, even in the overseas market. The key to success lies in effective multilingual content generation. A talented multilingual content creator can use both psychology and cultural context in order to gain empathy with a local audience and to touch their hearts in an effort to help them engage with the brand.
Which Topics Should Businesses Share On Social Media?
When businesses expand into an overseas market, they can connect with a diverse overseas audience by creating an engaging narrative on social media platforms in the target language. However, it couldn’t be more important to select the right topics to suit the target market. Businesses must carry out in-depth research in order to identify topics and themes that are relevant to the audience in each country at that specific time.
There is no point in taking a “one size fits all” approach to social media content sharing. Audiences in different countries have different interests and focal points at different times. Therefore, social media content must be created for each target market individually that has been carefully shaped to suit the needs of each individual audience while still preserving the brand’s identity.
Maintain Consistency and Authenticity
While creating social media content that is tailored to the needs of each target country is vital to achieving success in the overseas marketplace, it’s also crucial to ensure that the brand voice and message remain consistent across all languages. All translations of content must capture the intent and essence of the original in order to preserve its authenticity and maintain the brand’s personality no matter which country it expands into.
Elite Asia is a specialist in building multilingual brand narratives. As skilled translators, transcreators, and interpreters, our team can ensure that brands maintain their unique voice and messaging while connecting on an effective level with audiences in multiple countries.
