Around the world, more people than ever before are spending hours of every day using screens. In fact, recent statistics show that people globally have an average of 6 hours and 58 minutes of screen time per day. It’s clear, then, with this in mind, that video is a vital tool for any business that wants to engage prospective customers.
However, when it comes to global engagement, businesses need to go one step further – they need to invest in video localisation to ensure that they reach their worldwide audience in the most effective way.
The Benefits Of Multilingual Video
Multilingual video can offer a host of benefits for organisations of all types within a wide range of sectors. Perhaps the most important benefit is that it can enhance the perception of the brand significantly.
When consumers recognise that a brand has put effort into communicating effectively with them in their own language, they feel understood and respected by the company and that encourages them to become loyal customers.
Multilingual video marketing is becoming increasingly relevant in today’s interconnected world, helping to boost engagement across a global marketplace. When video content is adapted to local culture and region both in terms of language and style, it helps to build up an emotional connection with the local audience who then become more eager to engage with the brand.
Multilingual Voiceovers, Subtitles, and Transcreation
Localising video content for different countries and regions involves a range of techniques. Translation and transcreation professionals can create video subtitles in the target language so that customers overseas can access the content effectively as well as producing multilingual voiceovers that engage directly with global audiences in a language that they can understand.
Transcreation is also a crucial technique since, instead of simply directly translating the text into the target language, it involves conveying the sense of the content in a manner that is most accessible to the end user overseas.
AI video Creation is becoming one of the most popular ways of creating videos for a global marketplace. Cost-efficient and time-saving, it allows businesses to rapidly connect with prospective customers overseas at an affordable price.
SEO and Online Visibility
One further consideration for multilingual video content creation is search engine optimisation, which is essential in order to boost the brand’s online visibility. This aspect of video creation involves researching the appropriate related keywords for each region so that the widest possible overseas target market can be targeted, and the use of appropriate tags in video titles so that videos can be easily discovered online.
These elements are almost as important as the video itself since they ensure that as many people around the world as possible can find the brand, thus driving up the flow of organic traffic to the company’s website.
Elite Asia is specialists in video localisation to improve global engagement and help businesses to reach the widest possible worldwide market. Offering a full range of multilingual video creation services, we can ensure that your business achieves its overseas expansion goals effectively.
