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5 Tips for Optimising E-Commerce Website for International Audiences

Elite AsiaBusiness Localisation5 Tips for Optimising E-Commerce Website for International Audiences
17 November 2020 Posted by eliteasia Business Localisation No Comments

In a globalised business landscape, one of the smartest things you can do is to have an international e-commerce website through which you can market your goods. This is especially effective if your brand offers a diverse range of products.

But there are specific “optimisations” that should be carried out before you can reach out to an international audience. Here are 5 of them.


Translate Your E-Commerce Website

Translation is one of the first steps you will need to take part in a more extensive process called localisation. As you already know, not everybody speaks the same language, and there is no such thing as a universal language of business.

Statistics clearly tell us that the majority of international consumers prefer to buy products that are promoted in their own language. The reasons are multifold. One is that customers show higher trust on brands which put in the effort to communicate in customers’ mother tongue. Whatever the deeper reasons are, it is certain that products sell better when promoted in the local language. Elite Asia offers professional business localisation solutions which aim to win not just a share of the revenue but also loyalty and commitment from future customers.


Adapt to Style and Taste

Apart from translation, there are many other aspects of localisation that you need to pay attention to. In this case, style and taste. This may include changing colours to what is preferred in your target. It is a well-known fact that different cultures attribute different meanings to colours. You may even have to alter your fonts according to different culture and preference.


Alter Sizes, Measurements, and Currencies

We also know that different countries have different units of measurement and currencies. So, make sure your e-commerce website takes this into consideration and provide the option to switch groups of measurements or currencies. For example, centimetres to inches or Dollar to Rupees. This is especially true when it comes to size. A size 37 in Europe is a size 4 in the UK. Details make the difference between good and great in the business world.



Thanks to AI or Artificial Intelligence, there are many things you can automate in your e-commerce website. For instance, you can automate bulk discounts by adding scripts that adjust prices when orders go up.

You can also leverage on AI technology to study customer preferences and behaviour, which will help future product recommendation. AI-powered chatbots can make your customer support process easier and faster.


Improve Loading Speed

Internet speeds vary from place to place. So, you need to ensure that your site loads quickly even when it is accessed from a region that is known for patchy internet connectivity. Technologies, such as CDNs or Content Delivery Networks, leverage multiple servers across the globe can ensure uninterrupted access to your site.



E-commerce is a burgeoning sector and is only expected to grow at an exponential rate across the globe. To not risk losing the race, build your e-commerce website with the help of a professional language service provider before it is too late. Hopefully, with our optimisation tips, your business will be able to pick up the pace.

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