China’s wealth has grown in leaps and bounds over the last few years, and today, it is one of the richest and strongest countries out there. Just the city of Shanghai alone manages to generate a GDP of 810 billion, which is the entire GDP of the Philippines. Plus, the country is home to over a billion people. In other words, the China market is phenomenally lucrative, and as a smart business, you should consider tapping into it. However, before you do, you need to understand the China market and adapt accordingly. Here are a few key strategies to help you get started:
Check your reputation and make sure you’re visible
For a brand to succeed in China, it must first establish a positive reputation and then, work towards boosting its visibility. This needs to occur in view of the targeted demographic for your product/service/offering. Focus on developing yourself on sources and platforms where your target audience can be found.
Online is the way
Online is the way to go in China. Traditional media isn’t just dying in the west. Its end is nigh here in the east too. China is one of many eastern nations to have jumped on the digital/online bandwagon with the utmost enthusiasm. Around 65% of the population here uses the internet, and there are half a billion smartphones too.
Their online infrastructure is only going to improve, making comprehensive digital marketing strategies a must.
Digital platforms are the norm
Consumers in China engage via digital platforms. The average Chinese citizen spends around 90 minutes a day on the internet searching for information. So, make the most of this and try to keep your audiences updated with the latest information.
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Marketing Platforms in Asian Countries
Switch to local platforms
Unlike most of the planet, China does not rely on Google, Facebook or YouTube. Instead, what they have are Baidu, WeChat, Weibo, Youku, Taobao, and Tmall. So, if you’re looking at making a mark for yourself here, you need to start focusing on these platforms. Plus, you also need to approach them in a localised fashion, which means communications need to take place in Mandarin. The same goes for your content.
Another important factor to consider is that these platforms are designed for China customers. They function as a separate ecosystem and have unique characteristics of their own.
Find a localisation partner
You obviously can’t do any of the above on your own. So, find a localisation partner who understands the Chinese market well. One such company is Elite Asia. Elite Translations Asia offers services that are fine-tuned for the China market, such as WeChat Marketing, Weibo Marketing, Baidu SEO and Baidu Ads.
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